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Archive for the Marketing Category

Time to Get Real About Nonprofit Data

On March 11, 2014   /   Data, Fundraising, Marketing   /   Leave a comment
Time to Get Real About Nonprofit Data

The Good News: It’s Not as Scary as it Seems Cave-dwelling Luddites aside, all of us today are inundated with talk of Big Data and the myriad ways it’s going to change our lives. Less well understood, however, is how organizations – particularly budget-conscious, technology-strapped nonprofits –

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