Transparency isn’t just for commercial companies anymore There’s an old anecdote about frogs placed in gradually heated water not recognizing danger until it is too late. It’s often used as a metaphor for people ignoring, say, the growing rumblings of a nearby volcano, steadily melting Arctic ice
Read more →
You’ve probably heard it said data is the ‘New Oil’ of our economy, a form of currency every bit as important to the modern enterprise as money itself. Why? Because properly managed, data: Improves operational efficiencies (cuts costs) Generates better results (increases revenues) Improves morale (fewer headaches
Read more →
In the for-profit world the metamorphosis of a first-time Web visitor into a full-fledged customer is often referred to as ‘the buyer’s journey’ (a journey that takes place through the sales funnel). Entire industries, business practices, and methodologies have emerged to help companies implement strategies for delivering
Read more →
The Good News: It’s Not as Scary as it Seems Cave-dwelling Luddites aside, all of us today are inundated with talk of Big Data and the myriad ways it’s going to change our lives. Less well understood, however, is how organizations – particularly budget-conscious, technology-strapped nonprofits –
Read more →
