A global strategy for becoming constituent-centric.

Barker & Scott engaged a diverse array of stakeholders to develop a global CRM strategy and 3-year plan for Special Olympics International.

“Barker & Scott jumped in, became part of our internal team, kept us focused, and were invaluable to us.”

The Details

The documented strategy and action plan provided a high-level roadmap and foundation for Special Olympics to move towards a more constituent-centric organizational model.
A key part of the work included an assessment of all the different types and categories of constituents that are part of the Special Olympics movement and resulted in a Constituent Map that provided a comprehensive view and common definition of the organization’s many different constituent groups.

The project also included an assessment and specific recommendations for improvement in the areas of: CRM vision, strategy, the constituent/donor experience, organizational collaboration (culture, skills, incentives, communication), processes, data and analytics, technology, and performance metrics.

The Client

Special Olympics International

About the Client

Special Olympics serves more than 3 million athletes with intellectual disabilities in over 150 countries.

The Challenge

Barker & Scott worked closely with a diverse set of stakeholders to develop a Global Strategy for Constituent Relationship Management (CRM).

Client Feedback

Lisa and Doug guided us through the development of an enterprise CRM strategy for moving our global, grassroots organization toward becoming constituent-centric. Their hands-on experience in and commitment to nonprofit organizations, combined with their expertise in technology, strong business acumen, strategic approach to relationship management, and strong interpersonal skills, made what seemed to be an impossible endeavor quite manageable. They jumped in, became part of our internal team, kept us focused, and were invaluable to us.

–Joan Wheatley
Vice President of Donor Development