Archive for the Fundraising Category

How Data Can Save Your Frogs

Transparency isn’t just for commercial companies anymore There’s an old anecdote about frogs placed in gradually heated water not recognizing danger until it is too late. It’s often used as a metaphor for people ignoring, say, the growing rumblings of a nearby volcano, steadily melting Arctic ice

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Data Quality is King

Data Quality is King

You’ve probably heard it said data is the ‘New Oil’ of our economy, a form of currency every bit as important to the modern enterprise as money itself. Why? Because properly managed, data: Improves operational efficiencies (cuts costs) Generates better results (increases revenues) Improves morale (fewer headaches

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Getting Visitors to Convert

Getting Visitors to Convert

In the for-profit world the metamorphosis of a first-time Web visitor into a full-fledged customer is often referred to as ‘the buyer’s journey’ (a journey that takes place through the sales funnel). Entire industries, business practices, and methodologies have emerged to help companies implement strategies for delivering

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Time to Get Real About Nonprofit Data

Time to Get Real About Nonprofit Data

The Good News: It’s Not as Scary as it Seems Cave-dwelling Luddites aside, all of us today are inundated with talk of Big Data and the myriad ways it’s going to change our lives. Less well understood, however, is how organizations – particularly budget-conscious, technology-strapped nonprofits –

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Doug Barker, CIO 100

Doug once again will be participating as a judge at the 30th anniversary edition of the CIO 100 awards, to be held at the Broadmoor in Colorado Springs, CO, August 14-16. The panel of 34 judges are a rich mix of former CIOs, academic experts, and consultants carefully chosen for their expertise in evaluating the CIO 100 submissions for such topics as generating business value through the use of innovative technology.