Sunshine Reinken Watson
Senior Consultant
Based in Phoenix, Arizona, Sunshine Reinken Watson is part of the Consulting Services team at Barker & Scott Consulting.
Drawing from over 15 years of experience in donor database management and fundraising technology leadership at Phoenix-area nonprofits, Sunshine now specializes in optimizing CRM systems, enhancing data accuracy, and developing data-driven fundraising strategies.
Sunshine highly values knowledge-sharing within the fundraising community, as demonstrated by frequent presentations at industry conferences like BBCON. Topics covered include motivating teams to effectively use CRM systems, maintaining data integrity, and promoting the crucial role of database management professionals. A two-time recipient of Blackbaud Community's Robert C. Hernandez Award of Excellence, Sunshine is also an active member of the Blackbaud Community and various user groups.
Sunshine holds multiple certifications from Blackbaud and Virtuous. Outside of work, Sunshine enjoys spending time with family, two cats, and going to movies.