Archive for the Web Category

Getting Visitors to Convert

Getting Visitors to Convert

In the for-profit world the metamorphosis of a first-time Web visitor into a full-fledged customer is often referred to as ‘the buyer’s journey’ (a journey that takes place through the sales funnel). Entire industries, business practices, and methodologies have emerged to help companies implement strategies for delivering

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Doug Barker, CIO 100

Doug once again will be participating as a judge at the 30th anniversary edition of the CIO 100 awards, to be held at the Broadmoor in Colorado Springs, CO, August 14-16. The panel of 34 judges are a rich mix of former CIOs, academic experts, and consultants carefully chosen for their expertise in evaluating the CIO 100 submissions for such topics as generating business value through the use of innovative technology.