Archive for the Web Category

Getting Visitors to Convert

Getting Visitors to Convert

In the for-profit world the metamorphosis of a first-time Web visitor into a full-fledged customer is often referred to as ‘the buyer’s journey’ (a journey that takes place through the sales funnel). Entire industries, business practices, and methodologies have emerged to help companies implement strategies for delivering

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Join Doug Barker at this year's Bridge Conference

Doug will be co-presenting with Jeremy Cramer, Chief Development Officer for Facing History and Ourselves, on Designing a Major Gift Cultivation Team, Strategy and Plan that Delivers Results. The session fits in perfectly with the theme of the conference, The Art & Science of Fundraising & Marketing, and will be Aug 1 from 2:15 to 3:30.